Where Is Consumer Attention Going Right Now? | Marketing For The Now Episode #14
The GaryVee Audio Experience
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Navigating Marketing's New Frontier
This chapter transitions from discussing channel conflict in retail to an insightful conversation with a notable marketing guest, who shares their entrepreneurial journey. It critically examines the disconnect between corporate claims of social responsibility and actual consumer engagement, while calling for more authentic marketing approaches. The chapter also highlights the evolving landscape of media consumption, emphasizing the need for brands to innovate and prioritize genuine interactions with consumers.
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