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13: Promotion Can Feel Gross

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How to Get More Business in the Next Two to Three Weeks

If you have good relationships with your clients, it pays dividends. You want to be on the top of their mind about this stuff. It's like college test prep at my high school last night. Nobody's sitting there hoping to get a free book every single week because they're all potential clients. That's an excercise in staying connected to people and giving them some good stuff.

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