Test and Measure Variables

Over my career, i have been able to test and measure a multitude of variables. Not a one answer fits all. But when you test different ways of doing things, different headlines, different positioning, different calls to action, different credibility, different bonuses, different risk reversal, you will get different results. I tested 15 dollars against 19, and in many tests, out pulled 15 by eight times. We've tested 29, 95, two thousand, nine ured 95 over three thousand - that dollar difference doubled response. It can go the wrong way if you do the wrong thing, of as much as 21 times.