The Crowd Effect and the One on the One Effect

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When it was a social ask and when both men and women responded equivalently, so that's about five on a scale of one to seven. That drops to four for men, which is significantly different, statistically significantly lower compared to women who remain at around a 4.5. And I guess I'm curious about the percentage of percentage of times said yes, it didn't want to the number of times they said yes. So we don't have that in the experiment. We didn't look at that. The scenario required everyone to say yes. Okay. Oh, no, gotcha. No one wanted to spend their spring break doing what you were being asked to do by your friend.

Vanessa Patrick shares the science behind why we struggle to say no—and what you can do to get better at refusing.

— YOU’LL LEARN —

1) The three competencies of empowered refusal.

2) What to do when someone’s being pushy.

3) Why it’s better for your reputation to say no.

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— ABOUT VANESSA —

Vanessa Patrick, PhD. is the Associate Dean for Research, the Bauer Professor of Marketing, and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston. She has a PhD in business from the University of Southern California, Los Angeles. She is the author of The Power of Saying No: The New Science of How to Say No that Puts you in Charge of your Life.

• Book: The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life

• Instagram: vanpat23

• LinkedIn: Vanessa Patrick

• Twitter: @vpatrick23

• Website: VanessaPatrick.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: Lessons in Chemistry: A Novel by Bonnie Garmus

• Past episode: 701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns

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