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Lifetime pricing is underrated
Hackers Incorporated
The Importance of Recurring Revenue
When we first started, we were putting courses up for sale and these were recorded versions of our in person workshops. And I think we sold them for like a thousand dollars for like a set of videos from this two day course. Yeah. Like people bought those and I was like, oh man, this is all working so well. I know what we should do. We should do a hundred dollar a month subscription product to give people access to all these thousand dollar courses. So you have to dedicate quite a bit of time to just like trying to do just just enough to like keep people from canceling. Whereas, if you had done like a lifetime thing, like that pressure wouldn't be
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