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Context: Co-founders of The Creepz on Building a Successful Web3 Brand & the Unique Upsides of Web3 IP
Boys Club
Web3 IP - The Age of Question
Web3 IP has very unique characteristics that don't exist in Web2 IP. By the time it gets to market and if we define market as something outside of the microclimate that we are creating in, it's already pre-validated. We've had what $250 million of revenue against our IP in the first 12 months before we've gone to a context like Amazon or Netflix who are interested in taking that to mass market. And I think that fundamentally is the shift here when we talk about IP: It's the disruption to the co-creation of the people,. The quality and the speed with which we can move there’s really exciting for us.
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