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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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How ASAP Made a Difference in the Beauty Industry
ASAP went from doing 28 million in revenue to now doing 537 million in revenue, 23% margin. How did they do it? They focused on opening these beautiful retail stores in high traffic places and in very upscale parts of different cities. The third one is they did a ton of product innovation. And the last one is their customer service is like next level.
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