Tesla's Brand Evolution and Musk's Influence

This chapter examines Tesla's branding journey and its broad appeal across various demographics, illustrated by a personal story about an Uber driver. It highlights the critical role of Elon Musk's personal brand in Tesla's market success and the inherent risks of relying too heavily on a single persona. Additionally, the chapter addresses the challenge of maintaining brand loyalty amidst political affiliations and competitive pressures in the automotive industry.

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