Derrick Scarpaci & Katherine Williams on the Human Element of Brand Building
The Founder & The Force Multiplier
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What's Your Thoughts on AI and AI Tools?
The end goal of establishing your brand's um voice is to make your audience feel at home no matter who they are. "If you want people to remember you and to come back again and again and again" that will come forth through your branding if it's done right absolutely good not say i've never actually heard anyone describe it as making you feel at home but i think that that encapsulates brand voice so well like i haven't heard before," she says. She also talks about how AI tools could change the way business owners run their businesses.
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