Insights on Cost Reduction and Testing Strategies in Google Ads

In this episode of the Collective Clicks Podcast, Brandon Bateman and Garret Cragun talk about bid strategies in Google Ads. They cover the basics of the Google Ads auction, the different bid strategies you can use, and how to adjust your bids for different campaign goals. They also discuss a powerful PPC strategy involving shared conversion actions across multiple accounts that can help you get better results. If you want to master bid strategies and improve your Google Ads campaigns, this is the episode for you. 

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