8: Follies of 1938, Part 1: Hollywood’s Greatest Year
You Must Remember This
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The Big Tent Approach to Hollywood's Greatness
The campaign wasn't launched until September, and it wasn't even thought up until mid-way through the year. It applied to films that were already finished or in various stages of production. Ads for the campaign stressed that while each film would not appeal to everyone, within the 94 films, there would be something for every taste.
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