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Who Gets the Armrest? The Psychology of Ownership

Inside Mental Health

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Do You Read an End User License Agreement?

The end user license agreement or yulah that we all sign. They're designed not to be readable, and yet they control an awful lot of what you do and don't own out in the world. An amazon knows that you're not going to read them, as does apple. And it's that gap that jim was talking about, between what you feel like you own and what you actually own, that creates a profit opportunity for Apple and Amazon.

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