Making to Travel - Experiences Over Possessions

The first work launched on what's known here in the US as Black Friday, which is the day after Thanksgiving. There was kind of a, an interesting kind of cultural tension in the sense that we were reacquainted at the same time with our consumerism and communities. And I think for us gave us a really interesting starting point as we started to think about made to travel and creatively what that could mean. It just thinks a wonderful reminder of the purpose of a company like Expedia Group.