16min chapter

How I Built This with Guy Raz cover image

The Cronut and Dominique Ansel Bakery: Dominique Ansel

How I Built This with Guy Raz

CHAPTER

The Rise and Impact of the Cronut

Exploring the success of the cronut at Dominique Ansel Bakery, the chapter delves into the decision to focus on other pastries despite high demand, participation in charity events, trademarking challenges, the accidental creation of the cronut, the introduction of the cookie shot, values of the entrepreneur, global expansion, maintaining high-quality standards, dealing with COVID impact, and the journey of the bakery founder from working-class to success in New York and Las Vegas.

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