Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
Behind the Numbers: an EMARKETER Podcast
Netflix's Sports Broadcasting Revolution
This chapter explores Netflix's strategic move to secure consistent sports broadcasting rights, shifting from one-time events to full seasons of programming. It discusses potential growth areas, including UFC rights and international sports, while reflecting on the role of advertisers in the competitive streaming landscape.
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