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222 - The Power of Surprise - Michael Rousell

You Are Not So Smart

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How to Deliver a Persuasive Statement in One Sentence

The c e r s model, the cause effect resource statements. This is how to actually forment a comment in one sentence that changes a belief. And ah, what you want to do when a human love links linconis ian association. It's got the ready made answer to the surprise to face too. What the hell m i supposed to believe? Cant cause effect resource statement done well, it triggers a surprise. E surprise. If it's done seemlessly, you have a new belief. Butu if you look back at all belief changes, they were typically cause effect resource Statements or some form of surprise.

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