How to Deliver a Persuasive Statement in One Sentence

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The c e r s model, the cause effect resource statements. This is how to actually forment a comment in one sentence that changes a belief. And ah, what you want to do when a human love links linconis ian association. It's got the ready made answer to the surprise to face too. What the hell m i supposed to believe? Cant cause effect resource statement done well, it triggers a surprise. E surprise. If it's done seemlessly, you have a new belief. Butu if you look back at all belief changes, they were typically cause effect resource Statements or some form of surprise.

Not all surprises trigger change, but almost all change is triggered by surprise. In this episode, Micheal Rousell, author of The Power of Surprise, explains the science of surprise at the level of neurons and brain structures, and then talk about how surprises often lead to the stories we tell ourselves about ourselves, the different personal narratives that guide our behaviors and motivations and goals, and, perhaps most importantly, our willingness to be surprised again so that we can change and grow.

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