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Bloomberg Businessweek Weekend - May 3rd, 2024
Bloomberg Businessweek
The Evolution of Michelin Guide and Its Global Expansion
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This chapter explores the history and philosophy of the Michelin Guide, originally created to promote travel for tire sales and now expanding into the hospitality industry with hotel key ratings. It delves into the rigorous process of becoming a Michelin inspector, emphasizing independence, reliability, and the diverse nationalities involved. The conversation highlights the guide's global perspective, expansion plans across the US, and the intricacies of restaurant and hotel inspections for authentic and accurate evaluations.
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