Using B Testing to Optimize Your Content Strategy

In my organic content just because something got less views or less likes does not mean that it was less effective at driving bind decisions. When people are running performance branding, and then using the thinking of performance marketing, you end up making decisions that don't make sense. People no remembers the 30 second piece of content that they saw for me that they shared in their slack channel on their way to converting on or form. Nobody remembers that stuff. It's the accumulation of all the touch points. To try and measure the success of one piece of content against another in this type of model is just completely flod i don't care f you talk about. The likes and the views and the comments are