The chapter explores the benefits of companies generating ad inventory at a positive gross margin and touches on personal experiences living by a Trader Joe's. Discussions include Reddit and Instacart's successful IPOs, focusing on companies like Stripe and Adjen for potential IPOs. Databricks' recent funding round and valuation are highlighted, along with considerations for them to go public given their growth in revenue and market potential. Criteria for companies to go public, potential contenders like Gusto and Rippling, and startups like Gusto and Kraken eyeing IPOs are also discussed, covering revenue numbers, growth rates, and legal challenges faced by companies like Kraken.

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