Where Should You Focus Your Change Management?

Drue: One of the most powerful drivers of chains is thinking that other people are doing something. You feel inclined to, oh, i don't want to be the outlier here. I want to be with the group, right? Going back to jeff's thing about like being in group,. So, drue, why you talk a little bit about and and also, please get into some of the challenge because i know many of our clients are reluctant to try to go after everyone at the same time with the same habits.