Ympathy is an interesting thing. Up until a couple of years ago, i just saw ympathy is a good thing. Andi ed studying ympathy, i realized it's sometimes good, but too much sympathy can be a disaster. Ympathy simply means putting yourself in the other person's frame of mind and understanding the world from their perspective. It could easily be used to manipulate you. Budwiser beer spends hundreds of millions of dollars on ads with a little dog and a horse. Why do they do that? How many men actually go into the bar and say,. I love that little doggy and a horse, so cute.
My guest today is Marshall Goldsmith, one of the world’s leading executive coaches.
We discuss the surprising lessons he’s learned coaching some of the best CEOs in the world, where confidence comes from, common mistakes leaders make, why changing behavior is easier than changing perception, how to change others’ perceptions when you change your behavior, the three words that kill any conversation, the relationship between intensity and consistency, and so much more.
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