Technology companies are thinking very deeply about this, and i've asked this question of ma a burglar. How is it who sets those standards? And how do you insure that the public and governments are involved in that debate? It one of the des inprinciples i write about beyond empowerment. We can't abdicate saying, look, this is a self learning algaritm we don't know what it's doing. I think the pub in society is not going to accept that.