2min chapter

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How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Marketing Life

CHAPTER

The Future of Product Marketing

customer marketing is almost that next frontier, because it's marketing oftentimes does get pulled into a lot more of those top of funnel conversations. So I think what we're starting to see is a lot of these, once known as product marketing focused areas, you can split off into these dedicated functions. It sounds like at the decision at logs, they really want customer marketing and that, you know, expanding and generating as much value as possible from the customers that they already had.

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