How to Start a Facebook Ad Campaign

The most important metric of all is, you know, if you spend a dollar, are you making more than a dollar back? If you are, the ad is successful. So that should be your aim. It's not to go nuts, don't be too aggressive too fast or always look to spot your mistakes and learn from them. You're going to make some so you might as well welcome them - but just make sure you don't make them twice.