How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter explores Zoom's rise to prominence as the go-to video conferencing platform during the pandemic, examining the behavioral science driving its success. It introduces the B2H (business to human) marketing concept, emphasizing the relevance of personal decision-making in both business and consumer settings.
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