What Tools Are You Using to Better Enable Student First?

I think our play book looks a lot more like a c p g play book, which is funny, cause it's that's where product came out of. Product was born out of brand managers at major c p g company's who started to realize that blike brand management was only part of the puzzle. I really change cause agan they are o, buyer, user, decision maker, all those things. And so it ends at being a little bit more of how we think about it. So sort of run gambit of things you might do around that call and quantitateive.