Will music streaming platforms survive in India?
The Morning Brief
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The Cost of Copyright
Original soundtrack of film songs, here, many of them are like advertising jingles. Every year, they must be close to at least one and a half thousand crores or so easily going into the acquisition of movie soundtracks,. And of course, a massive chunk on marketing and promotion. All that is built into the price, the music label charges the streaming platforms. But isn't this a one-time cost? Once a movie and its songs are produced, they are there forever. There's no recurring cost. Why do music labels hike charges every time the contract is renewed?
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