The challenges of misspelled brand names – DNW Podcast #550
Domain Name Wire Podcast
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The Impact of Misspelled Brand Names
This chapter explores the complexities of categorizing brand names and analyzing misspellings through linguistic research. It discusses the psychological effects of unconventional spellings on consumer perception and how cognitive load influences trust and purchasing decisions. Examples and experimental findings highlight the potential benefits and drawbacks of misspelled names in branding, emphasizing the importance of context and creativity in consumer recognition.
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