Introduction

Branding is how you are known and perceived in the world. A good reputation is more valuable than rubies. How do you develop that good reputation? Or put another way, how do you develop a brand that ands out from the crowd and also sells books? That is what we are going to talk about in this episode of novel marketing. We have a special guest on the show to day who's a brand coach and co founder and sigio of the leverage creative group.