78. Digiphysical goods w/ Nich Kesonpat
On The Other Side
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The Impact of Merchants Distribution on Brands
Sally Kohn: It kind of makes me wonder also in this idea of you know, merchants distribution or even let's just call it for lack of a better term, like there's a world in which you could just call this all hard where like a sweatshirt is hardware. And so that also makes me wonder like, are there new models there in terms of just being a business that distributes? She says if brands have more granular data on who owns what merch, then they can partner up with other brands to offer services such as airport lounges and discounts at various merchants.
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