Gen Z Millennial Boomer Silence

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The oldest of Gen Z, at least by my cutoffs are 28. So that's good enough. They've been in the adult surveys for quite a while. And then a lot of the stuff that I work with is surveys of teens. We're going to get 10 years of data on Gen Z from this survey.

Are Gen Z, Millennials, Gen X, and Baby Boomers truly distinct groups or just convenient labels? With millions of individuals in each category, it's hard to imagine they all share common experiences. Together with renowned psychologist Jean Twenge, Adam unravels the conventional notions of generations, exploring when these labels can be helpful and when they might miss the mark. Find Jean's book at factually.com/books

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