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Dr. Brandon McFadden: Consumer Sentiment and Gene Editing

Talking Biotech with Dr. Kevin Folta

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What Is It About Food That Creeps People Out Off?

What is it about food that creeps people out off? Rig: Consumers are nuts in a lot of ways. It's not just, you know, that's one thing that's kind of shaken out, right? Is it? "It's concerns about technology and specifically with food," he says.

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