This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Future of Content Creation

ESPN now makes perfect sense as a brand because every piece of content that they create can be tied to the generation of revenue, not in the form of advertising or subscriptions. Look what steak has been able to do in the online gambling. They bought kick, which is a Twitch competitor. And all those Twitch content creators who were talking about gambling have moved over to kick. So it's getting a little nuts when it comes to that stuff.

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