The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs
Conversion Tracking Playbook
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What Is Server-Side Tracking?
Facebook and Google really started to push Cappy or server-side tracking. A lot of people, when they take the advice, oh, we need to implement server-side,. They think, right, I go into Shopify, I click that Facebook app or the Google app, and then it's done. Which in part is correct, but it's not maximizing the capabilities of server- side tracking.
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