Investing in the Fitness Industry

Maverick is a brick and mortar gim type facility that has coaches, creators come in, they can rent the space. There's automatic cameras that will film class, which then gets up loaded directly to the creator's account. That's really interesting when you think about it, because a creator has never had a place to be both digital and in person before without having to own the space, rent or buy the equipment. And from an experienced standpoint, michael has very clearly defined that his audience are the creators.

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