The Rise of the Fold on Mobile Websites

There's always content low down the page will be consumed less often than higher up the page. People just come to scroll all the time now on mobile. We're seeing that about one and a half screen is the amount of scroll that you get where you have about 80% and more of the attention span from people. After that, it goes down. And whatever you can see just by dragging it a little bit is what you're willing to test. If it doesn't encourage you to go move finger and do it again, you're not going to bother.