How to sell to CISOs and security professionals
Outbound Squad
00:00
What Do CSOs Really Care About?
A lot of CSOs are averse to being sold from that sales guy or gal, you know what I mean? In your experience, what do CSOs really care about? When you started learning how to communicate with these folks, what are you finding that theyreally care about? What are their priorities, goals? What do they tend to really focus on? All right. So that's a great question and that's something that I've had the chance to explain to my team members through the years. I would always say that you've got to split into the CISO into two types of CISOs to be very exact,. Because you have the business-minded CISO and then you
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