BoredElonMusk is one of the most prominent Twitter personalities in the crypto space with over 1.7M followers at the time of recording. With decades of online gaming experience, he is now taking his skills offline with his new venture, Bored Box, a curation platform for blockchain games. BoredElon grew his Twitter profile by consistently tweeting wacky but relatable inventions. We talk about how he built out his brand on Twitter, at what point he was able to leverage and monetize his audience, and also his take on the OG Elon’s move to try to buy the social media platform. We also get into how he was able to transition to crypto, first through NFT artist collabs, next by investing in startups and now building his own project.

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