How to Start a Virtual Expert and Get Your First Customer In

Amitai Etzioni: I think there are two ways to go about the start of the journey. You pick up a space where you have context and knowledge, right? So that you have some advantage, right? And then you spend maybe six months to one and a half years, two years, depending on the idea... We started looking at what would be a prototype, right? Or a MVP, so to speak; we essentially spent some time and we took that idea to a few customers within India. They were definitely one of the thought leaders in the industry and they really took it for two liking. That's how we started.