I like that costly, pervasive and persistent. That's a good rule of thumb for the problems you're looking to solve. I get a lot of business pitches that are great pitches, but I just can't figure out how they'd ever scale it or the markets dense with people trying to do the same thing. For me, virtual medicine in 2010 was that wide open kind of that blue ocean of, wow, this could really impact a lot of people. And again, I probably sold too early in some respects, but I did not want to sell too late.

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