Challenges of Traditional Media in the Digital Age

This chapter explores the struggles traditional media companies face in adapting to the internet's rapid evolution, focusing on missed opportunities and the pitfalls of clinging to outdated revenue models. It critiques the failure to embrace community-driven content and innovation, highlighting the tensions between traditional structures and the need for modern strategies. The discussion reflects on the historical evolution of journalism and advocates for a return to personalized, engaging reporting that meets the needs of individual audiences.