Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#240 Category Content vs Commodity Content - Camille Trent

Breaking B2B - B2B Marketing & Demand Generation Podcast

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SaaS Content Creation

If a company wants to get started on putting together category content, should they put together really long form articles that do what you guys have duly have done or Salesforce have done? Yeah, so I mean it really depends on your audience, where does your audience live right now? You have to start with that and then you're going to create both a content creation and a content distribution plan around that.

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