
Cracking the Brand Code: The IKEA Playbook for Cult Success
The Art of the Brand
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IKEA's Branding Magic
This chapter delves into IKEA's branding strategy that combines value, quality design, and emotional connections with consumers, especially when furnishing homes. It captures nostalgic family experiences at IKEA, showcasing how thoughtful marketing and a family-friendly environment foster customer loyalty and cherished traditions.
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