The Problem With A&R Artists

5min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

On the one hand I'm thrilled that more people can make music. The average person doesn't now have to spend 20 years learning to play a musical instrument before they can have fun. A&R artist development has disappeared and a lot of folks are making a record but they're not necessarily record ready just yet. Music isn't going to become unrecognizable anytime soon let's take a quick break when we come back Susan and Dan share their favorite songs. Getting smart fast has never sounded so good search for the next big idea in your app store today speaking speak up!

In this special episode, Susan Rogers, a record producer turned cognitive neuroscientist, and Daniel Levitin, author of “This Is Your Brain on Music,” get together to discuss what music has meant in their lives, debate what separates a great artist from a generic one, and share some of their favorite tunes.

---

Susan’s new book, “This Is What It Sounds Like,” was chosen by our curators — Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — as one of the eight best works of nonfiction published last year. She recently made a beautiful video e-course about the book, which you can experience by downloading the Next Big Idea app.