What's the Next Big Thing for Budweiser Brands?

Spencer: It's been about 13 months since the Budverse NFT program launched. Can you take us through some of the lessons that you've learned as a brand leader and marketer? The first learning was something I think we actually knew in advance of launching, which is like, how do we come into the space the right way? "We want our brands to be reflected in the digital world the same way that we're affected in the physical world," he says.

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