It's interesting to see these types of people who just get what that platform wants, and how to connect on that plat form so easily. It's almost like they're fluent. And other people just don't get it. An they might not even be able to even describe to you how they get it, but they do. We're just cool. The medium is definitely the message, like, for sure, for sure. But you've also got to have some there there in your message. There has to be something meaningful there, yes.

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