The old economy is making way for the new. Young companies have an opportunity to connect with a super passionate community. A study in australia compared sports fans to fans of performance arts. It tells you that sporting fans are extremely loyal to their team. And this loyalty translates to better monotization potential, especially when it's a sponsorship deal.
In today’s episode for 28th January 2022, we explain why companies are in a mad rush to throw money at sports teams and leagues.