4min chapter

a16z Podcast cover image

Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

The Future of Paid Marketing in Web Three

With the true web three startups that we work with and that I worked with at consensus, there's a lot less emphasis on paid marketing on standard social media channels. You'll see the occasional Facebook ad or Instagram ad from a decentralized or decentralizing project that has web three style goals. The baby not to throw out with the bathwater is understanding your product, understanding your audience, figuring out the channels where your audience lives,. distilling your message and pushing that out over those channels.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode