AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
#308 How To Build A Go-To-Market Strategy (GTM) - Andrew Davies
Breaking B2B - B2B Marketing & Demand Generation Podcast
The Core Essence of Strategy Is Choices
I think it depends on whether you want an outsized outcome or not and if you do then yes I do think it's essential. The core essence of strategy is choices and saying no to some things and yes to things so answering those questions in a differentiated way does set your entire team up for success. We sold our business to a company that was a big CMS so big content management system,. Epicerva and then we went to bought a couple of other businesses including optimisely, which were interesting around personalisation dynamic content experimentation and A.B. testing and so our where we play and why we win was thatYes we could do massive you know international brands in terms of their
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode