307 - Overcoming the Most Common Hurdles When Creating an Organic Content Strategy | TikTok Live 9
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The Number One Goal Is to Evangelize Your Category
If you're starting a podcast, the number one goal is to evangelize your category. The fundamental thing is that every single human on this planet wants to buy in a specific way because of how theyve been trained in see companies through technology. A lot of companies think when there's tenders or regulators, or they have a really small total of dresswell market, that the strategies fferent and we should just do all sales.
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